Laura Hunter invented magnetic eyeliner in February 2018, a game-changing innovation that makes it dramatically easier for people to apply and wear false eyelashes. Hunter founded LashLiner Inc in 2018 to bring her patent-pending invention to market, alongside co-founder Bob Kitzberger, and in June 2019 launched Tori Belle Cosmetics. Hunter grew the companies to $15M revenue in the first fiscal year (2019) and to over $60M in 2020. Today, Tori Belle Cosmetics is one of the world's fastest growing direct sales eCommerce companies and is expanding worldwide.

Laura serves as the CEO of the organization, driving the vision and strategy and leads the product innovation, sales and support teams. Hunter founded Tori Belle® on the ideals of opportunity, inclusivity, and community. Tori Belle is sold exclusively through tens of thousands of independent affiliates and influencers, across many channels including social media, online advertising, and brick-and-mortar venues. Her mission is to build a culture where Tori Belle affiliates receive all the education, tools and support they need to succeed and to feel part of a welcoming and supportive family.

Hunter holds an MFA in Photography, and is an accomplished professional photographer, makeup artist and entrepeneur. Her work in pageantry has won countless photogenic awards and appeared in many magazines. Laura is also a successful actress and model, and has appeared in TV shows, commercials and print ads for TLC, The Food Network, and Amazon Prime and in national ad campaigns including Bissel, Microsoft, Avery Labels, Toyota, Disney and others.

Laura enjoys volunteering for many local charities and supports the American Lung Association in honor of her mother, Linda Allen, who passed away due to lung disease. She has been honored to receive the President's Volunteer Service Award for donating over 500 hours of her time to charity for four consecutive years.

Laura tells us that she is most proud of her two beautiful daughters, Isabelle and Victoria.

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