“Our promise to our customer is that our products are always first in the world or best in the world, without exception.”

We believe that beauty should be a holistic endeavor encompassing inner beauty, outer beauty, and health. Our portfolio of diverse and high-quality brands represents our investment into creating safe products that are cruelty free and ethically sourced. We strive to provide a truly inclusive group of products for all people, regardless of color or gender or lifestyle.

Laura Hunter invented magnetic eyeliner in February 2018, a game-changing innovation that makes it dramatically easier for people to apply and wear false eyelashes. Hunter founded LashLiner Inc in 2018 to bring her patent-pending invention to market, alongside co-founder Bob Kitzberger, and in June 2019 launched Tori Belle® Cosmetics®. Today, LashLiner, Inc.’s global group of brands has expanded to include Magnetude®, Ascend Skincare, Elements Foundation, and B.R.A.V.E. Supplements. Tori Belle Cosmetics is proudly sold in nine countries and we look forward to additional global expansion.

Our products are sold exclusively through tens of thousands of independent affiliates and influencers, across many channels including social media, online advertising, and brick-and-mortar venues.